On January 27, Concurrency and Microsoft sponsored an event titled “Microsoft Marketing Automation” at Microsoft’s Waukesha, Wisconsin offices to help marketing and technology managers integrate their marketing tools in a fast-changing digital environment. The room was packed with attendees interested to see “how the pieces all come together” through best-practices and case studies from actual implementations by Concurrency.

The event comprised the following sections:

• Mark Rentmeester, Concurrency Team Lead for Microsoft SharePoint 2010, presented best practices in implementing SharePoint 2010 For Internet Sites (FIS). With the 2010 release, SharePoint’s powerful web content management capabilities are complemented by total visual flexibility. Now if you wish you can recreate your existing internal or external website—pixel for pixel—but with SharePoint serving up content. Why have SharePoint handle your content management? Because consistency across your internal intranet, your public-facing intranet, and your extranet can reduce cost and get the most value from your content.

• Marek Wawrzyniak, President and CEO of Glendale, Arizona-based Interactive Web Works, presented the case for inbound marketing and search engine optimization as central elements of your marketing strategy. Gone are the days of spending $30,000 on a glossy print magazine ad without knowing its direct benefit. Here is a new era of understanding the value of every click, lead, and campaign. Marek mapped the lay of the land across social media and Internet search—and then presented specific tactics for intelligent online campaigns, from keyword and website optimization to converting site traffic to qualified leads, and nurturing those leads with an email campaign.
• Jason Foerch, Concurrency Team Lead for Microsoft Dynamics CRM 2011, presented the integrated capabilities of Microsoft Dynamics CRM. You can only manage what you can measure. For the first time, companies can integrate their marketing and sales platforms for true 360 degree visibility of leads and campaigns. Too many companies are still struggling with sales and marketing platforms that don’t talk to each other. This new technology now brings everything together—for visibility, consistency, efficiency and, most of all, measurability.

Said Concurrency CEO James Savage, “We were thrilled with this event, which put together the whole package of how companies need to think intelligently about marketing—because their competitors are getting more intelligent, too. Companies need tightly integrated tools in order to manage and deliver the array of content that’s a natural part of campaigns that throw out the old model of blanket-message-delivery for a smarter, measurable approach.”

Concurrency and Microsoft will next make this content available to Chicago business and technology managers at an event to be held February 24, 2012. For other Concurrency events, including recaps of past presentations, visit Concurrency’s Events page.

To contact Concurrency about its practices in Microsoft SharePoint 2010 or Microsoft Dynamics CRM 2011, call 262-364-5800. To contact Marek Wawrzyniak of Interactive Web Works, visit www.iww.ag.

Come see the power of Microsoft Dynamics CRM 2011 and its revolutionary relationship management capabilities. Now, more than ever, your relationship management can be simplified and streamlined into an automated, headache-free solution.

You will see live demonstrations of Microsoft Dynamics CRM 2011 that showcase the power of its relationship management capabilities from introductory concepts, to advanced techniques:

• Next Generation Outlook Client
  Seamlessly leverage the powerful features of Microsoft Dynamics CRM 2011 right within the familiar interface of Microsoft Outlook
• Increased Sales Productivity
  Increase sales output and attain real-time sales visibility with powerful analytics and sales pipeline tracking
• Enhanced Marketing Campaigns
  Market more effectively, improve productivity, and gain actionable insight into your marketing campaigns
• Improved Customer Service
  Improve service processes, streamline escalations and create powerful workflows
• Bonus: Extended CRM
  Leverage the flexible xRM framework to easily extend the core CRM capabilities to other line of business applications

Don’t miss this opportunity to see the next generation of Microsoft Dynamics CRM in-action!

This 4-day class, leveraging the Mindsharp curriculum, provides comprehensive training that will present students with a ground-up understanding for how to use, operate and build sites in a SharePoint Server 2010 environment.

It is for users who have the responsibility to manage, create and customize SharePoint sites and site collections.

Class Agenda:

• Module 1 – Introduction to SharePoint 2010
  This module discusses new elements to help users migrating to SharePoint 2010 quickly get up to speed with new terminology, and make the best use of the newest tools. 
• Module 2 – Finding Content
  This module covers a set of tools which help users efficiently locate the information they need.
• Module 3 – List Basics
  This module explains the concept of lists, and then reviews popular out-of-the-box options.   
• Module 4 – Library Basics
  This module explains the benefits of using a library and teaches the student how best to work with documents in a library.  
• Module 5 – Office Integration
  This module provides an essential overview of the Microsoft products which are most commonly used in conjunction with SharePoint 2010 and discusses at an overview level the advantages of each program when combined with SharePoint. 
• Module 6 – Permissions and Security
  This module includes Instructor-led demonstrations of default groups, thorough coverage of the use, creation, and application of custom permission levels.    
• Module 7 – Site Creation and Deletion
  In this module students will create each of these components to develop an enhanced understanding of each item’s function and appropriate use.    
• Module 8 – Collaborative Site Templates
  In this module students learn how to use and create workspaces, includes the explanation and differentiation of wikis and blogs help students understand the format and function of each type of workspace.   
• Module 9 – Creating and Managing Lists and Libraries
  This module covers elements such as views, columns and managed metadata which are fundamental to this construction.     
• Module 10 – Creating and Managing Workflows
  In this module, application and customization of workflow is demonstrated using real world examples, as well as investigating how Visio and SharePoint Designer can be used to enhance the experience.    
• Module 11 – Site Customizations
  In this module students will create each of the site’s components to develop an enhanced understanding of each sites’s function and appropriate use.    
• Module 12 – Creating and Managing Content Types
  In this module students will group attributes such as metadata, workflows and document templates into functional components.    
• Module 13 – Site Administration
  This module provides insights into the site tools available through Site Administration. User alerts, features, regional setting options and usage reporting are among the topics covered.    
• Module 14 – Social Networking
  This module takes the student through the Social Networking features that are available in SharePoint 2010. Greatly enhanced in 2010, these include My Sites, Tags, Notes and Ratings.

Training Material Included:

• Printed Books
• Printed Hands on Labs
• Laptop with pre-configured SharePoint 2010 lab environment
• Completion Certificates

Delivered by Certified, Experienced Experts

We leverage the skill and best-practices garnered from focused SharePoint consulting work. No other provider brings complete SharePoint solution capability, from envisioning and design to governance, content migration, training and development. Concurrency provides a single-source for your business productivity needs.

• Content Management
• Document Management
• Records Management

By using this platform, users are able to integrate with existing Microsoft tools, like Windows and Office in order to provide a low barrier to entry that can engage users to participate in the ECM movement. During the event guests learned about the common business goals and challenges of ECM that your business may encounter. Guests were also made aware of the classification and leverage of the power of taxonomy. Additionally the event speakers demonstrated the powerful ECM capabilities when using SharePoint 2010. As an extra bonus guests were also able to examine the best-in-class capturing and index tools.

The event speakers included:

• Kelly Rusk: Content and Collaboration Consultant- Concurrency, Inc.
• Lori Ashley: Independent Records Management Consultant and Taxonomist
• Tom Mullen: Regional Channel Manager- KnowlegeLake

It was an extremely useful event for guests. One guest even stated, “[It was a] valuable event covering a broad topic. [It was] nice to have a taxonomy specialist present, a great team approach.”

For more information on SharePoint 2010, ECM, Taxonomy or any of Concurrency’s Services, feel free to contact Concurrency at 262-364-5800 or view the website at http://www.concurrency.com/services.

• Unified Experience
• Connect and Collaborate
• Simple, Essential, Reliable Conferencing
• Complete Enterprise Voice Features
• Powerful Deployment and Management Tools
• Extensibility

Microsoft Lync offers an easy access to presence, instant messaging, voice, video and Web conferencing. This makes it easier for businesses to communicate more effectively with the rich new features; some of the newest features include pictures, location and Search skills.

Microsoft Lync makes it easy to schedule meetings with a single click, built-in-desktop and application sharing. The complete enterprise voice features offer high availability using data center resiliency, manage bandwidth utilization and increase the Quality of Experience with Call Admission Control. The PowerShell- based foundation helps with administration consistency with the Exchange Server, Active Directory and many other Microsoft Server Products.

Additionally Microsoft Lync easily embeds UI elements within your applications, helps to build your own client experiences and enhances contextual collaboration by launching applications right from Microsoft Lync. With all this NEW and USEFUL knowledge it’s no wonder why Concurrency had another sold out crowd.

For more information on Microsoft Lync Server or any of Concurrency’s Services, feel free to contact Concurrency at 262-364-5800 or view the website at http://www.concurrency.com/services .