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Why Consumer Experience is Critical to Innovation

The first mistake organizations make is assuming that Digital Transformation, innovation, and disruption are the same thing. More importantly, organizations forget to include consumer experience when planning innovation. Because of this confusion, organizations are finding that their progress with Digital Transformation or DX initiatives has been too slow. A recent IDC report has predicted that by the end of this year, nearly half of organizations will have scaled their DX team. The reason for this scale is that innovation progress has been too slow relative to competitive response. 

Eric Franz by Eric Franz

Is your New Product Development process broken?

When was the last time you spoke to a customer? The answer to that question typically depends on which business unit you operate in. This means there are barriers within the business on understanding what the customer needs. Even though you already have solutions for your customers; more than likely, new innovation exists to meet additional unmet needs. These unmet needs, if addressed, could allow you to enter new markets or increase the margins of existing products. What happens then if technology is required to meet those needs and the most technically capable people in the organization do not work close with customers? 

Eric Franz by Eric Franz