Blog

blog

The Psychology of Experiences - An Attempt at Understanding The Lion, The Witch and The Wardrobe

Why do experiences stir a positive or negative emotion? When do many ideas cohesively gel into a larger memory?  How do our feelings mesh together into thoughts about our interactions and as customers or consumers, when do we personify a brand?

In this blog post we are going to explore Branding experiences (BX) and Customer experiences (CX) and how we go about fostering and engaging aspects of the human condition to pave the way towards great User Experiences (UX).

Damon Sanchez by Damon Sanchez

User Experience Process & Strategy | Super Mario Brothers & Chaos Theory

We have experiences woven into technology ranging from 0-Dimensions involving the realm of sound, all the way to 3-Dimensional space in which overlaid objectivity heightens what we perceive.

Understanding these experiences as humans intertwined into the realm of technology, involves a host of various sciences and areas of thought.

This is not to say that other areas of a User Centered Strategy are not important, but the gravity of doing a User Persona and a User Journey can be positively felt through out a project as it impacts who the intended use encapsulates.  Likewise the positive impact of group consensus over UI Layout, and the effectiveness of approved visual language kindles what is typically referred to as fuzzy-design-logic into clarity.

Damon Sanchez by Damon Sanchez